179: If an Event Creates a Story, How Do You Want it to Be Told?

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Manage episode 294494729 series 1883885
By Sarah Elkins. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Nicole Santer has been in the event industry since she was a child. She remembers helping her family fold napkins and set tables for huge banquets and gatherings.

It wasn't until after she enjoyed a career in completely different fields for many years that she came back to events, and when she did, it felt exactly right to her.

She knows all the things that can go wrong, and she knows exactly what can make an event absolutely magical. Nicole's combination of strategic and creative thinking are what make her extraordinary at what she does.

During our conversation, Nicole shared her vision for her event company, Event Buzz 360. As an event planner myself, I am intrigued and excited about the potential. The idea is to create an interactive directory of services for event planners - across the globe. It's brilliant, though the timing was tricky. She launched in early 2020, just weeks before the global shutdown due to the COVID-19 pandemic.

You are going to love this high energy conversation!

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From her LinkedIn profile:

Nicole Santer, descendant in a strong line of Event Organisers, still talks of the 'buzz’ she felt when table setting with the wait staff at the tender age of 5. Now, a captivating speaker, and ardent events industry expert, Nicole’s latest entrepreneurial venture brings to the industry the Ultimate Online Search Engine for Events. It is from Nicole’s 20 years of industry expertise and knowledge gained while running her signature company Extraordinary Events Pty Ltd that we find the seed for EventBuzz360. There is no denying that EventManagement is in Nicole Santer’s blood. Aspiring to empower the next generation of Event Managers, Nicole’s establishment of the Extraordinary Events ‘7 Steps to Event Management Mastery' 7StEMM Program’ is a first-of-its-kind. Nicole’s commitment to enabling the industry to provide memorable world-class events, coupled with her foundation values of honesty, integrity, and reliability, are ensuring the continual growth of the events industry. Event Management has never looked so exciting.

After hearing Nicole's stories, you'll want to follow her on LinkedIn, and connect with her there.

To learn more about Nicole and her brilliant idea, visit the EventBuzz360 website, and follow them on Instagram.

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ABOUT SARAH:

"Uncovering the right stories for the right audiences so executives, leaders, public speakers, and job seekers can clearly and actively demonstrate their character, values, and vision."

In my work with coaching clients, I guide people to improve their communication using storytelling as the foundation of our work together. What I’ve realized over years of coaching and podcasting is that the majority of people don’t realize the impact of the stories they share - on their internal messages, and on the people they’re sharing them with.

My work with leaders and people who aspire to be leaders follows a similar path to the interviews on my podcast, uncovering pivotal moments in their lives and learning how to share them to connect more authentically with others, to make their presentations and speaking more engaging, to reveal patterns that have kept them stuck or moved them forward, and to improve their relationships at work and at home. The audiobook, Your Stories Don’t Define You, How You Tell Them Will is now available!

Included with your purchase are two bonus tracks, songs recorded by Sarah's band, Spare Change, in her living room in Montana.

194 episodes