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A disappearing food franchise. The story behind how a Vietnamese spring roll ended up on the menu of Senegalese restaurants. We take America's Test Kitchen's inquisitive and relentless approach to telling unexpected, funny, and thought-provoking narratives about food and drink. This is not a recipe show. And this is not a show about celebrity chefs or what they like to eat. Proof plunges into history, culture, science, and the psyche to uncover the hidden backstories that feed your food-obse ...
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Wine influencer turned wine shop owner. Crazy stuff. Meet Jamie Griffiths.
Manage episode 361871676 series 2521231
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Influencers are a new marketing tool. Some have more influence than others. Jamie, as part of corporate retirement, decided to TikTok some wine information videos...and voila, influencer. What started as a hobby turned to a commitment. As a collector he learned about wine but turning influencer he really learned about wine.
This influencer journey took him to a place he never expected and ultimately became the proprietor of a successful and embedded wine shop in Ohio. Learn about his trip to the promise land of wine retailer.
This was a particulalry interesting interview because I have a jadded view of most influenceer marketing and it was so encouraging to see the path end up in the thick of the world he was influencing. You can trust his opinion.
Cheers.
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