Innovation is the process of bringing new, valuable ideas into the world :: Dr. John Ennis


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Dr. John Ennis, co-founder of Aigora, a world-renowned authority on the application of artificial intelligence to sensory and consumer science. John shares how fast caterpillars and a beautiful butterflies are manifestations of innovation.

More about our guest:

Dr. John Ennis, co-founder of Aigora, is a world-renowned authority on the use of artificial intelligence within sensory and consumer science. John is a Ph.D. mathematician who conducted his postdoctoral studies in computational neuroscience and who has more than a dozen years of experience as a sensory and consumer science consultant. Author of 40+ peer-reviewed articles and 2 books, John is chair of both the ASTM E18 "Sensory Evaluation" division and the Sensometric Society; invited speaker and workshop organizer at international conferences; host of the popular industry podcast "AigoraCast;" a member of the editorial boards of both Food Quality and Preference and Journal of Sensory Studies; and past winner of the Food Quality and Preference "Researcher of the Future" award


Episode Guide:

1:34 - What Is Innovation

2:52 - What is Process?

4:34 - Is the new way actually better?

5:48 - Fast caterpillar vs Beautiful butterflies

7:36 - Leveraging survey (The second act of a three-part play)

8:57 - Big companies innovating

9:56 - Lessons of a second act and safety nets

10:31 - Lessons from Waymo: Google's self driving car

12:19 - Creating an emotional investment to push bigger barriers in big companies

14:22 - Industrial revolutions: centralized and decentralized

17:10 - Working in parallels

20:50 - What isn't innovation?

22:07 - Surveys and scales

23:58 - Examples from all over the world

25:04 - Advice for innovators

Resources Mentioned:


Topics and Brands Mentioned:


  • 'When digital transformation is done right, it’s like a caterpillar turning into a butterfly, but when done wrong, all you have is a really fast caterpillar.' - George Westerman quoted by Tom Bangemann of The Hackett Group

Previous episode mentioned:


OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management.

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