Innovation is the process of bringing new, valuable ideas into the world :: Dr. John Ennis

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By OUTLAST Consulting LLC and Jared Simmons. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Dr. John Ennis, co-founder of Aigora, a world-renowned authority on the application of artificial intelligence to sensory and consumer science. John shares how fast caterpillars and a beautiful butterflies are manifestations of innovation.

More about our guest:

Dr. John Ennis, co-founder of Aigora, is a world-renowned authority on the use of artificial intelligence within sensory and consumer science. John is a Ph.D. mathematician who conducted his postdoctoral studies in computational neuroscience and who has more than a dozen years of experience as a sensory and consumer science consultant. Author of 40+ peer-reviewed articles and 2 books, John is chair of both the ASTM E18 "Sensory Evaluation" division and the Sensometric Society; invited speaker and workshop organizer at international conferences; host of the popular industry podcast "AigoraCast;" a member of the editorial boards of both Food Quality and Preference and Journal of Sensory Studies; and past winner of the Food Quality and Preference "Researcher of the Future" award

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Episode Guide:

1:34 - What Is Innovation

2:52 - What is Process?

4:34 - Is the new way actually better?

5:48 - Fast caterpillar vs Beautiful butterflies

7:36 - Leveraging survey (The second act of a three-part play)

8:57 - Big companies innovating

9:56 - Lessons of a second act and safety nets

10:31 - Lessons from Waymo: Google's self driving car

12:19 - Creating an emotional investment to push bigger barriers in big companies

14:22 - Industrial revolutions: centralized and decentralized

17:10 - Working in parallels

20:50 - What isn't innovation?

22:07 - Surveys and scales

23:58 - Examples from all over the world

25:04 - Advice for innovators

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Analogy:

  • 'When digital transformation is done right, it’s like a caterpillar turning into a butterfly, but when done wrong, all you have is a really fast caterpillar.' - George Westerman quoted by Tom Bangemann of The Hackett Group

Previous episode mentioned:

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OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management.

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