Innovation is doing new things with confidence :: Jeff Wiguna


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By OUTLAST Consulting LLC and Jared Simmons. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Jeff Wiguna, Co-Founder of Kuju Coffee, describes how confidence and bravery boost innovation in music and business.

More about our guest:
Prior to brewing up Kuju, Jeff was sales & marketing director at Good Paper, a fair trade consumer goods company, where he led a turnaround from declining sales to national distribution at Whole Foods Market. Jeff is passionate about building brands that have a scaled and relevant impact on the world. His favorite Kuju? "I love all of them, literally. But if I had to pick - Single Origin Papua New Guinea on the daily and Bold Awakening for when I need a real pick me up." His favorite brew: Single Origin Papua New Guinea His favorite place to indulge in it: Anywhere with a view.


Episode Guide:

1:50 - What Is Innovation

3:40 - Target in itself

5:20 - Overplaying in Music and Business

6:02 - Trying to impress

6:19 - Adding bravery and sense of humanity

6:44 - Destructive products

8:00 - Bill Evans' intentionality and building on

9:12 - Human temptation of trying to impress

9:32 - Making connections than impressions

9:40 - Impression by definition

9:54 - Jazz Improv

11:09 - Human nature: impressing and 'woodshedding'

11:53 - Leading with a hard part as a business

12:34 - "Are we connecting with what we wanted to do in the beginning?"

13:07 - Focusing on Brand Message

13:44 - Cap table and institutional fundings

14:09 - Staying true and building on as a VC

15:00 - Bravery: connotation of positive ends

20:12 - Innovation is a form of change

22:07 - Innovation like a jazz solo

29:23 - Art of listening

30:00 - Staying true to form

32:51 - What is not innovation

33:37 - Advice to Future Innovators

OUTLAST Consulting offers professional development and strategic advisory services in the areas of innovation and diversity management.

46 episodes