The Landscape of PR - Organizational strategy, Careers & more
Manage episode 350320368 series 3117990
How can organizations/stratups create the perfect PR strategies?
How should PR professionals approach clients, and the media?
What value can modern communications professionals bring to organizations?
Our guest is Mr Hemant Gaule, Co-Founder and Dean, School of Communications & Reputation (SCoRe), India’s only institute dedicated to education and research in public relations. He was a Co-founder & Director of Citizens of Accountable Governance, a team that spearheaded the national election campaign of India’s current Prime Minister Mr. Narendra Modi in 2014. In 2019 he became the first Indian to be conferred as a Fellow Accredited Public Relations Practitioners by ASEAN PR Network. In 2022, he was named among 40 Young Turks of India by Reputation Today Magazine.
Hear him talk about:
(02.00) - Why everyone is a communications professional?- Being a Digital Native & the evolution of PR
(05.00) - Creating a long term reputation- goodwill, trust, pre-empting threats for organizations
(06.00) - Ingredients of a good PR pitch
(08.00) - Consistency and creating value
(10.00) - PR building relationships with organizations + proactive counsel
(12.30) - Don't pitch a brand- pitch a story
(14.00) - How PR professionals can pitch for clients
(16.00) - What should organizations expect from PR- creating a framework for PR for organizations/startups
(19.00) - Skills modern PR professionals need to have
(21.00) - A unique PR pitch for tampons; a German brand inducing behaviour change
Original Music: Joseph Mc Dade
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