#273 Purpose and thinking styles with Indi Young

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“All humans are fully human, with many ways of being in the world”. Rather than study the process or solution, we should be studying humans. Indi Young, author of mental models and practical empathy, joins us to talk “purpose”.

People may be complicated, but Indi says if we frame our studies by purpose we can get useful data and patterns – a better understanding of their purpose and the underlying core values and guiding principles.

Indi explains what is meant by purpose and also inner thinking and thinking styles. We also talk about the need for orality and listening deeply.

(Listening time: 42 minutes, transcript)

Episode 273: Purpose and thinking styles with @indiyoung – We talk to Indi about framing our research by purpose and surfacing thinking styles. pic.twitter.com/m7xej3zbJf

— UX Podcast (@uxpodcast) October 8, 2021

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