The Untold Story of "What Happens Here, Stays Here," the Greatest Travel Slogan of All Time


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In this episode, host Wil Fulton sits down with advertising (and Vegas!) legend Billy Vassiliades of R&R Partners, who led the team that created the iconic "What Happens Here, Stays Here" campaign in the early 00s. We hear the untold story of the ideation (featuring two Minnesotan stay-at-home moms with a big secret) of the campaign, and its immediate cultural impact on the city, and the travel industry. We also hear from artist and podcaster Brent Holmes (check out Spectacle: Las Vegas, right now!) for a local's perspective on Vegas, including recommendations and a slice of history from Chinatown and Downtown Las Vegas (like the excellent Atomic Liquors, the city's oldest freestanding bar). Learn more about your ad-choices at See for privacy information.

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89 episodes