Ep 89 - Why You Need To Include SMS In Your Marketing

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By Mr. Tolu Balogun. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Do you know that 97% of adults in the U.S currently own a cell phone, and 87% of them own smartphones? What better way to market than through SMS?

Tolu discusses creating an SMS list after getting clients’ consent and shares the importance of business lists and planning your business offers so that they synchronize with the frequency of your messages. He shares the statistics comparing email marketing to SMS marketing; people open their SMS messages more, so SMS marketing has more open rates of about 97% to 98. Also, clicking rates are as high as 20% compared to 0.5- 3% in email marketing. It also fits into our fast-paced world because it goes straight to the point.

Lastly, he discusses how to utilize business lists in SMS marketing to remind people about their appointments and transactions and then use the opportunity to market without infringing on clients’ privacy.

Statistics gotten from the following websites:

- https://99firms.com/blog/sms-marketing-stats/

- https://www.clickatell.com/articles/digital-marketing/sms-marketing-small-business/

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105 episodes