Episode 35 Rick Cesari - Brand Response Marketing Guru


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By Wendi Cooper. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Rick Cesari is 63 years old and a long time colleague and friend - and we had some catching up to do since we were both Pioneers of the direct response industry in the '90s. Rick is best known for his Brand Response strategies to help build many iconic brands such as Juiceman, Sonicare, The George Foreman Grill, OxiClean, Clarisonic, Rug Doctor, Momentus Golf and many others.

The author of “Buy Now, Creative Marketing that Gets Customers to Respond to You and Your Marketing“, Building Billion Dollar Brands.

Edited from the original 2-hour conversation.

50 episodes