Unlocking Customer Experience Mindset


Manage episode 339529634 series 2946303
By Ethercycle LLC, Kurt Elster, and Paul Reda. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Today's guest is Nick Disabato, a conversion rate optimization consultant who believes "Ecommerce isn’t a video game. It’s relationships with real people, at scale." In this episode, we'll learn how his customer-focused mindset has helped in improve conversion rates and shift company cultures at the same time for his clients.

You'll hear:

  • Design Mindset & Cognitive Biases
  • Customer Phone Interviews
  • Scary Tests, Tools, and where to start

Through his consultancy, Draft, Nick Disabato conducts research-driven optimizations of online stores, so they can grow without needing to increase their ad spend. Rather than running the usual marketing playbook, Nick uses design research as the fundamental tool for optimization. He also wrote design best-sellers Cadence & Slang and Value-Based Design.

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