Content Marketing isn't a Campaign


Manage episode 340310220 series 2946303
By Ethercycle LLC, Kurt Elster, and Paul Reda. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Today's guest is Jake Karls, a co-founder at chocolate factory & DTC brand Mid-Day Squares.

Jake's job goal is to grow their brand by building genuine relationships – with investors, buyers, journalists, and their 80-person team. He's done that with a content marketing approach that he describes as "starring in our own reality TV show" that includes real life therapy sessions and inspiring others to be unapologetically themselves.

Though Jake was recognized as an EY Entrepreneur of the Year Finalist this year, his self-proclaimed “greatest accomplishment” was learning how to be confident in himself.

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