Content Marketing isn't a Campaign
Manage episode 340310220 series 2946303
Today's guest is Jake Karls, a co-founder at chocolate factory & DTC brand Mid-Day Squares.
Jake's job goal is to grow their brand by building genuine relationships – with investors, buyers, journalists, and their 80-person team. He's done that with a content marketing approach that he describes as "starring in our own reality TV show" that includes real life therapy sessions and inspiring others to be unapologetically themselves.
Though Jake was recognized as an EY Entrepreneur of the Year Finalist this year, his self-proclaimed “greatest accomplishment” was learning how to be confident in himself.
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