How Behavioural Science Can Be Used To Change Behaviour - With Bob Cummins


Manage episode 342371403 series 3319960
By Sheila Lord and Peter Kelly. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
In today's podcast, Sheila Lord has a fascinating conversation with Bob Cummins, Executive Director of Sodak, about how companies can create a safer, healthier, and more effective place of work through behavioural insights. They also discuss the meaning of “behaviour” and Bob outlines the elements that influence other people's behaviour Bob believes in using behavioural science to improve organisations through the behaviours of their people. In 2013 he formed SODAK, with the express aim of helping people understand people.

48 episodes