The Rise Of Usage-Based Pricing And Insights On Enterprise Technology Pricing Strategy With Sam Lee


Manage episode 292904639 series 2921458
By Rico Mallozzi and Sapphire Ventures. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Usage-based pricing is not new. We’ve been using it for decades on our electric bills and whatnot. What’s new is that it has gained a lot more acceptance at present when it comes to pricing enterprise software. What is driving this acceptance and how has it helped SaaS startups in their growth? Sam Lee, the Director of Pricing Strategy and Monetization at Snowflake, discusses how this system works for his company and how it can work (or not work) for others. He also shares other insights about pricing strategy, including a discussion on why value-based pricing has become the most popular paradigm at present, as well as how companies can hone in to the perfect pricing mechanism for their products.

11 episodes