Ep. 177 - The Doctor Is In Series - Hold This Coffee - Subliminal Persuasion

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By Christopher Hadnagy and LLC. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Welcome to the Social-Engineer Podcast: The Doctor Is In Series – where we will discuss understandings and developments in the field of psychology.

This is Episode 177 and hosted by Chris Hadnagy, CEO of Social-Engineer LLC, and The Innocent Lives Foundation, as well as Social-Engineer.Org and The Institute for Social Engineering.

Joining Chris is co-host Dr. Abbie Maroño. Abbie is Director of education at Social-Engineer, LLC, and a perception management coach. She has a PhD in Behaviour analysis and specializes in nonverbal communication, trust, and cooperation.

Today’s conversation will be on the topic of Subliminal Persuasion. [Sep 05, 2022]

00:00 – Intro

00:27 – Dr. Abbie Maroño Intro

01:07 – Intro Links

03:26 – Why this podcast?

04:28 – The topic of the day: Subliminal Persuasion

05:46 – What is Subliminal Persuasion?

07:03 – The Coca-Cola & popcorn myth

09:08 – Judas Priest Lawsuit

10:32 – Sex on ice, does it work?

15:00 – Getting warmer...

16:08 – ...and colder

18:49 – The importance of being attentive

21:28 – Does it pass the smell test?

22:59 – Can Prime lead to Persuasion?

24:34 – The necessity of Motivation

27:05 – Does Belief play a role?

28:17 – The Smell of Fear

32:52 – Applying the Subliminal

38:58 – The limitations of application

41:26 – Subtle Psychology

44:33 – Book Recommendations

45:42 – Find Dr. Abbie Maroño on the web

46:26 – Find Chris on the web

46:41 – Wrap Up

47:59 – Outro

Select research:

Chen, Z., Tan, Y., Zhang, Z., & Li, M. (2021). Research on subliminal visual messages based on EEG signal and convolutional neural network. In MATEC Web of Conferences (Vol. 336, p. 05014). EDP Sciences.

Damaskinidis, G., & Kostopoulou, L. (2021). Intersemiotic Translation of Subliminal Messages in Brand Logos: A Qualitative Experimental Research. International Journal of Semiotics and Visual Rhetoric (IJSVR), 5(1), 1-14.

Dijksterhuis, A., Aarts, H., & Smith, P. K. (2005). The power of the subliminal: On subliminal persuasion and other potential applications. The new unconscious, 1, 77-106.

Epley, N., Savitsky, K., & Kachelski, R. A. (1999). What every skeptic should know about subliminal persuasion. Skeptical Inquirer, 23(5), 40-45.

Hsu, L., & Chen, Y. J. (2020). Neuromarketing, subliminal advertising, and hotel selection: An EEG study. Australasian Marketing Journal (AMJ), 28(4), 200-208.

Li, N., Juan, L., Xin, W., & Xiang-hong, S. (2011, March). Effect of sustained subliminal auditory stimulus on human emotion. In International Conference on Information Science and Technology (pp. 381-384). IEEE.

Loersch, C., Durso, G. R., & Petty, R. E. (2013). Vicissitudes of desire: A matching mechanism for subliminal persuasion. Social Psychological and Personality Science, 4(5), 624-631.

Riener, A. (2012). Subliminal persuasion and its potential for driver behavior adaptation. IEEE Transactions on Intelligent Transportation Systems, 13(1), 71-80.

Smarandescu, L., & Shimp, T. A. (2015). Drink coca-cola, eat popcorn, and choose powerade: testing the limits of subliminal persuasion. Marketing Letters, 26(4), 715-726.

Strahan, E. J., Spencer, S. J., & Zanna, M. P. (2002). Subliminal priming and persuasion: Striking while the iron is hot. Journal of experimental social psychology, 38(6), 556-568.

Zacharia, A. B., Hamelin, N., Harcar, T., & Rodgers, P. (2020). A Neuro Analysis of Static Subliminal Advertising in Packaging. EDITORIAL 77, 29, 81-104.

179 episodes