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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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The fascinating evolution of an entrepreneur: From fruit stands to a national lighting empire | #628
Manage episode 358439630 series 2342426
By Timbo Reid and Tim Reid. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
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Today we meet a fellow who, with his best mate, used to run a fruit and veg store at the Sydney Food Markets … Now they own and run a multi-million dollar, national, commercial lighting company! Who doesn’t love a good pivot? It’s a lights-on episode 628 of The (13 year-old, award-winning) Small Business Big Marketing podcast.
A little more about Lowa Lighting's Anthony Galimi & Carlo Cesta
Have you ever come across a business owner who’s made a massive career move? One that’s taken them way out of their comfort zone and into unchartered waters.
Personally, I’ve got a lot of admiration for someone who says “Enough's enough, I’ve been doing such and such for way too long, and now it’s time to try something completely different!”
It feels so risky to leave behind something that identifies you, that you know you’re good at, and jump into a business that’s untested and in which you have passion, but very little experience.
Well, that’s exactly what today’s guest Anthony Galimi did with his best mate Sal Maresca. Pre 2010 they were happily working together in a family fruit and veg business at the Sydney Food Markets.
Wanting a bigger challenge, they decided to start Lowa Lighting (from scratch!), which today is a multi-million dollar commercial lighting business, that manufactures and supplies architectural, commercial and industrial lighting products nationally.
So tune in if you love the idea of following your dreams and creating a business you love, and a company culture you're super proud of (Anthony and his wife still cook lunch for all the staff to this day!).
And a big thanks to my friends at DELL for the intro. Here's a short video documentary DELL produced on the Lowa Lighting business.
I started off by asking Anthony (who’s joined in this chat with his Marketing Manager Carlo) how and why he made such a drastic pivot.
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