724: Tamsen Webster - Finding Your Red Thread to Make Your Big Ideas Irresistible

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By Jeffrey Shaw, Jeffrey Shaw is a speaker, Small business consultant, and Business coach for en. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

There’s a gap between what you want to tell your potential customers or audience and what they need to hear. Tamsen Webster is here to talk about bridging that gap or finding the Red Thread that makes your ideas irresistible. Tamsen is a keynote speaker and message strategist with 20 years in marketing, 13 years as a Weight Watchers leader, and four years as a TEDx Executive Producer. Her combined experience and focus have led her to become an expert at finding and building stories that customers will tell themselves and others.

She’s the author of Find Your Red Thread: Make Your Big Ideas Irresistible, a book about finding your Red Thread or throughline that connects your idea to the heart of your audience. It’s about the link between your customer’s problem and your actionable solution. We have a brilliant conversation about how this method can help all of us frame our business ideas in a way that customers and our audiences will understand and embrace.

If you’re ready to build a message that resonates with your audience, buckle up and learn how to overcome resistance, supply them with a better message than they are telling themselves, and have your ideas become the answer to their question and problem. We talk about changing behavior by changing perception, the function of true statements, and giving your audience options to choose and feel good about that choice.

And be sure to subscribe to The Self-Employed Life in Apple podcasts or follow us on Spotify or wherever you listen to podcasts so you don’t miss an episode.

Everything you need can all be found at jeffreyshaw.com

Tamsen Webster thank you so much for being here!

Remember, you might be in business FOR yourself but you are not in business BY yourself.

Be your best self. Be proud and keep changing the world.

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Host Jeffrey Shaw is a Small Business Consultant, Brand Management Consultant, Business Coach for Entrepreneurs, Keynote Speaker, TEDx Speaker and author of LINGO and The Self Employed Life (May 2021). Supporting self-employed business owners with business and personal development strategies they need to create sustainable success.

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