Branding a Company that Specializes in Account Based Marketing

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By Outreach.io, Sales Hacker, and Sam Jacobs. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In this episode, we've got Nirosha Methananda with us. Nirosha is the VP of Marketing at Influ2, where she is responsible for branding and building the trust of its community. Influ2 allows marketers and businesses to advertise directly to people and have a clear understanding of their engagement and tangible data for sales.

What You’ll Learn

  1. Account Based Marketing means that the point of sales and marketing alignment is simply joint planning process & goals.
  2. There needs to be shared metrics, shared account planning and account mapping to understand what accounts need
  3. How inspirational Nirosha’s story and career background can be for many

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