Manage episode 336425664 series 2465233
In this episode, we've got with us. Nirosha is the VP of Marketing at , where she is responsible for branding and building the trust of its community. Influ2 allows marketers and businesses to advertise directly to people and have a clear understanding of their engagement and tangible data for sales.
What You’ll Learn
- Account Based Marketing means that the point of sales and marketing alignment is simply joint planning process & goals.
- There needs to be shared metrics, shared account planning and account mapping to understand what accounts need
- How inspirational Nirosha’s story and career background can be for many