SEO Branding and AI content with Mordy Oberstein, Head of SEO Branding at Wix (#62)


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In this episode of The SaaS SEO Show, we’ve interviewed Mordy Oberstein, Head of SEO Branding at Wix, and discussed SEO Branding and AI content.


Here’s what we’re covering:

  • What is Wix? Who’s using the product and gets the most value?
  • SEO branding and brand marketing.
  • Brand marketing in a B2B setting.
  • Educating as the main vehicle for Wix’s brand marketing.
  • Is driving traffic still important for Wix?
  • The value of conducting interviews with customers.
  • AI generative content.
  • How generative content overload will affect marketing?
  • How generative content will affect the SEO industry.
  • How content that includes personal opinion will perform.
  • Practical examples of use cases for generative content.
  • What does the future hold for the SEO industry?


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