Brainfood Live On Air - Ep119 - Building Social Capital with Software Developers


Manage episode 298828830 series 2873355
By Hung Lee. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.


As any tech recruiters knows, in 2021 finding software developers isn't the hard part, getting them to talk to you is!

We can spend a lot of time writing clever emails, being cute with copy and going with hyper personalised approach, but can we find other ways to make a better connection? How do we build 'social capital' with the audience we want to recruit from? If we can gain the respect of software developers, we might find we don't need to be clever to get a response.

- What do developers want?

- How do developers prefer to be contacted?

- How to communicate 'we mean know harm'?

- How do we build trust, efficiently?

- What do tech recruiters need to show online? Do we even need to be there?

- What kind of dialogue style works best?

- Is there geographical variation on how to build trust?

We're with Alla Pavlova, Recruiter (Riot Games), Wim Dammans, Talent Sourcer (TenneT) and Iwan Gulenko, founder (Coderfit)

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120 episodes