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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Tim Stock 'Understand subcultures to understand the future'
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Series Three
This episode of #TheNewAbnormal podcast features Tim Stock, Global Cultural Foresight Leader at ScenarioDNA, who are experts at analysing trends and developing frameworks for understanding how & why culture is changing.
He's also an Associate Teaching Professor at Parsons School of Design - The New School, one of the world's leading art and design schools, committed to inspiring society through inquiry, radical ideas, iterative experimentation and creative collaboration.
We discuss a wide range of suitably catalytic ideas and viewpoints in this interview, including areas such as trend forecasting, consumer anthropology, applied semiotics, design research and risk assessment.
So...enjoy!
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