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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Tim Stock 'Understand subcultures to understand the future'
Manage episode 346789815 series 2796573
By Sean Pillot de Chenecey. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Series Three
This episode of #TheNewAbnormal podcast features Tim Stock, Global Cultural Foresight Leader at ScenarioDNA, who are experts at analysing trends and developing frameworks for understanding how & why culture is changing.
He's also an Associate Teaching Professor at Parsons School of Design - The New School, one of the world's leading art and design schools, committed to inspiring society through inquiry, radical ideas, iterative experimentation and creative collaboration.
We discuss a wide range of suitably catalytic ideas and viewpoints in this interview, including areas such as trend forecasting, consumer anthropology, applied semiotics, design research and risk assessment.
So...enjoy!
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