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It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Anna Kirah 'Think long-term in a short-term world'
Manage episode 332134215 series 2796573
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Series Three
This episode of #TheNewAbnormal podcast features the renowned design anthropologist and psychologist Anna Kirah. She's an expert in pioneering qualitative research methods used to gather deep insights to understand people's motivations and expectations as well as their articulated and unarticulated needs, and to link this understanding to the design of services, products and organisational change.
Anna's experience in Boeing and Microsoft has given her global recognition for her work related to people-centred innovation, service design & design thinking, co-creation & interdisciplinary collaboration; as well as how to lead an organisation in a turbulent age.
She’s writing a book about design anthropology 'Working on the Edge' (in collaboration with other anthropologists) and is also writing one 'on leadership in an age of change' called Do You Care?
So, we discuss all the above - and more - in an episode that I hope you'll find deeply interesting.
147 episodes
