The Learning Reinvented Podcast - Episode 52 - Storytelling in Business and Learning - Andreas Loizou


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Welcome to another edition of the Learning Reinvented podcast, brought to you by The Learning Effect Team.

In this episode host James Poletyllo speaks to Andreas Loizou. Andreas combines his knowledge of the business world with a love of writing. He brings his wealth of experience in Finance, Writing and Learning to discuss the role of storytelling in business. and give lots of practical tips to help listeners understand how best to get their message across of start writing a book.

The Learning Reinvented Podcast aims to bring a variety of new and different voices to talk about the current and future state of learning at work. We want our conversations to be though provoking, useful and real world. We appreciate your thoughts and feedback to help achieve this.

About The Learning Effect

The Learning Effect’s vision is to help companies create purposeful, consumer grade learning experiences which help you deliver your business goals and your team realise their potential. If you are looking to change your companies learning or for new learning technologies we should be your first call.



Instagram: @thelearningeffect_uk

About the Guest – Andreas Loizou

Andreas qualified as an ACA with PWC, worked as an equity analyst and was a director of training at FT Knowledge for eleven years. He has a First in English Literature and Linguistics from Leeds and a M.Phil in Modernist Literature from Cambridge. He’s a graduate of the Faber & Faber Novel Writing Academy.

Andreas won the IE Business School prize for business writing in 2021. He was voted Best Speaker at the internationally-renowned Financial Times Intro to the City Programme for six years running. His clients include Paribas, the European Investment Fund and the How To Academy.

The Financial Times published Andreas’ novel, The Devil’s Deal. It featured in the WHSmith’s Top 20 Business Books and translation rights were sold in nine territories, including China, Korea and Japan. His second book, The Story is Everything, a very practical guide to business storytelling, has just been published by Hachette. Sequels on writing and communication are in the pipeline.

A quick story about Andreas. He set up the Margate Bookie literary festival in a single room in a disused warehouse in 2015. The charity now runs a four-day festival every year at five venues in Margate, including the iconic Turner Contemporary gallery. The Margate Bookie also hosts creative writing workshops, literary walks, poetry slams and books groups.


To connect with Andreas

LinkedIn: Andreas Loizou | LinkedIn

About the Host - James Poletyllo

James is one of the founding director's of The Learning Effect.

With 20 years experience of leading learning functions in a variety of industries he is now focused on helping organisations create consumer grade learning experiences which deliver results and performance.

He is passionate about making a difference and is on a mission to change the future of learning at work for the good of every employee.


You can follow and connect with James via:




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