Fashioning a greener future, with Edzard van der Wyck, Sheep Inc co-founder

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By Mary Portas. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Sheep Inc is a new kind of fashion brand and its knitwear leaves behind zero emissions, zero harm and zero waste. The attention to detail needed to create this kind of accountability is staggering - involving everything from sourcing wool from regenerative farms to solar-powered knitting machines. Even the sheep that produce the company's wool are fed food that makes them burp less – and produce less methane.

Sheep Inc is also a radically transparent brand and you can access entire provenance of your jumper by just scanning its tag. Mary as she talks to co-founder Edzard van der Wyck about what made him want to create this kind of fashion forward brand - and whether the industry as a whole is ever going to clean itself up.

Mary's new book, Rebuild: how to thrive in the new Kindness Economy is available to buy now.

To get in touch with team Portas, email us at: kindnesseconomy@portasagency.com

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44 episodes