507: Robert Cialdini | A New Look at the Science of Influence

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By Jordan Harbinger. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Robert Cialdini (@RobertCialdini) is widely regarded as the “Godfather of influence” for his groundbreaking work in ethical persuasion. An update of his bestseller that started it all, Influence, New and Expanded: The Psychology of Persuasion, is out now.

What We Discuss with Robert Cialdini:

  • Cialdini’s Universal Principles of Influence that turn you into an unstoppable persuasion machine (and allow you to defend yourself against the unethical influence of others).
  • Why it’s a bad idea to accept a gift or favor from someone we don’t like or trust, and how we can reject such a gift or favor gracefully.
  • How to become more likable (without being a smarmy weirdo about it).
  • Why social proof is powerful for positive and negative outcomes and how we can leverage this.
  • The most ideal time to disclose a negative for maximum damage control.
  • And much more...

Full show notes and resources can be found here: jordanharbinger.com/507

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