#13: Tara Robertson, How To Hire, Manage, and Scale Your Marketing Team


Manage episode 303499402 series 2872095
By Sandro Meyer. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Topics Discussed:

  • The role of the marketing department at Teamwork.com
  • How to structure a marketing team
  • Hiring a marketing team with the future in mind
  • RevOps and it’s role in the company
  • Things to consider when moving into a CMO role
  • Leveling up your career by seeking out and learning from your peers
  • Vulnerability: Leading your team by example
  • How to plan and communicate a focused marketing roadmap
  • How to measure your team's performance
  • What to consider when growing and scaling a team
  • The art of asking for feedback
  • When to bring in freelancers and agencies



17 episodes