How to Go From Best-Kept-Secret to The One Who Wrote the Book in just 30 Days with Steve Gordon


Manage episode 330949886 series 2534773
By Jen Lehner. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Steve Gordon is a 2-time entrepreneur, bestselling author of 5 books, including “Unstoppable Referrals”, and his latest book, “The Magnetic Author Method”. He's interviewed over 185 world-class entrepreneurs on “The Unstoppable CEO Podcast.” Steve and his team help smart entrepreneurs go from being the best-kept-secret in their industry to being "The Person Who Wrote the Book" in 30 Days. In this episode, Steve shares
  • Why a business owner/entrepreneur should write a book
  • Why it’s OK if someone else has written the book that you should have written
  • Why writing a book is a must in this age of commoditization
  • How not to give away all of your secrets for free
  • Why the textbook model won’t work for your business
  • How transformational books lead to business
  • The three types of books
  • The best way to launch your book
  • How to leverage your book to get speaking gigs

78 episodes