430: Not All Leads Are Created Equal with B2B Sales Maverick AJ Cassata

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By Nathan Chan and Foundr Media. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Does the word “sales” make you squeamish or intimidated? If so, then this episode is for you. AJ Cassata is a maverick B2B sales consultant who helps entrepreneurs grow their businesses fast with his straightforward, systematic, and scalable approach to sales growth. His company, Revenue Boost, helps clients create a system for lead generation instead of just winging it.

Listen to Nathan and AJ discuss:

  • Starting in door-to-door sales as a teenager
  • Persevering through failure in his first business
  • Starting Revenue Boost to focus on lead generation
  • Why not all leads are created equal
  • How to stand out amongst competitors
  • Why cold emails are still powerful
  • Implementing a repeatable process to get clients
  • How to spend zero dollars on advertising
  • LinkedIn Navigator tips and tricks
  • Why subject lines should be a disguise
  • And much more B2B sales strategies...

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