398: Advanced Email and SMS Strategies with Dylan Kelley of Wavebreak

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By Nathan Chan and Foundr Media. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Ready to learn how email and SMS can grow your business?

Dylan Kelley started his career cold calling and building landing pages for direct-to-consumer brands. Then, in 2016, he saw the changes in the digital advertising industry and jumped on the opportunity to start his digital agency Wavebreak, which specializes in SMS and email marketing.

Wavebreak is now one of the leading agencies in the space, helping ecommerce brands like Casely, CaliWhite, PodSockets, and Ballsy grow their email and SMS programs.

Listen to Nathan and Dylan discuss:

  • How starting a podcast built momentum and credibility for Wavebreak
  • Why automation is making digital agencies irrelevant
  • How you can double performance by having SMS and email work together
  • How Wavebreak helped Ballsy increase their open rates by 30-40%
  • Why segmentation doesn’t have to be super granular to be effective
  • Why referrals are still the best mechanism for agency growth
  • And much more SMS and email advice...

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