Anna Rawhiti-Connell on the newsletter boom and the evolution of social media

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By The Spinoff. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
She started a Twitter account for the Auckland Theatre Company, and within a few years was running social for one of New Zealand’s biggest banks; thus becoming one of the first wave of social media experts in Aotearoa. Now she’s largely abandoned the platforms in taking a new role as the author of the Bulletin – and now head of newsletters for The Spinoff. Anna Rawhiti-Connell explains her fascinating professional journey to Duncan Greive.

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