Manage episode 376125421 series 30569
Sell the outcome, not the process" is a fundamental concept in marketing and sales that's so often overlooked.
Rather than getting bogged down in the technical details or steps involved in delivering a client result, we want to focus on the end result/benefit they will gain.
In today's episode we'll break down the core principles behind this strategy and provide practical insights on how to apply it effectively.
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