The 5 Essential Marketing Steps For Your Law Firm


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By Matthew Laurin. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Jocelyn Brumbaugh is the Founder of Builden Partners, a company that helps law firms develop and execute marketing strategies to better engage with clients, prospects, and talent. The team at Builden Partners offers professional marketing solutions to firms of all sizes, with clients ranging from premier boutique Chicago law firms and other B2B companies to some of the best-known law firms in the world.

Jocelyn has over 20 years of experience in marketing and communications roles at top law and financial services firms. She is also the Founder and Executive Director of the Legal & Professional Services Council, a 500 member organization focused on best practices in business development and marketing at professional services firms.

In this episode…

Are your marketing strategies getting you the results you want? Is your law firm leveraging content efficiently and exponentially? If not, Jocelyn Brumbaugh has a tried-and-true marketing process to help your firm broadcast engaging content across multiple networks.

Jocelyn’s process is called the Marketing Infrastructure Model, made up of the five steps your firm needs to consistently take to grow your outreach network. These steps include expanding on what your firm is doing well, utilizing LinkedIn and internal communication effectively, and creating a continuous stream of news that will attract clients — and future clients — toward your business.

In this episode of the Esq.Marketing Podcast, Matthew Laurin talks with Jocelyn Brumbaugh, Founder of Builden Partners, about the essential marketing steps your firm needs to take. Jocelyn shares all of the details behind the Marketing Infrastructure Model, how to curate and circulate appealing content, and the importance of putting thought leadership at the forefront of your firm. Stay tuned.

34 episodes