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Matthew Laurin is the President of Esq.Marketing, a company that helps law firms generate more clients and cases using search engine marketing.
Matthew has been in the SEO business for over ten years. He possesses a long track record of repeatable success, achieving maximum ROI for SEO Campaigns, and leading teams to execute simple yet effective campaign strategies.In this episode…
The real cost of SEO is the cost of not having done it at all. When done right, your SEO strategy pays for itself and helps grow your firm. However, many people do it the wrong way: all too often, they pay top dollar to rank for popular terms in their niche but end up missing out on ROI.
Matthew Laurin, President of Esq.Marketing, says the most important element of SEO is ranking for terms that show purchase intent. In this episode of the Esq.Marketing Podcast with Matthew Laurin, Matthew is interviewed by Dr. Jeremy Weisz of Rise25 about the cost of SEO, how to determine the search terms you want to rank for, and more. If you’re interested in figuring out how to leverage SEO to grow your firm, keep listening.