Amy Liu, Founder of Tower 28: Why It’s Never Too Late To Start A Business, Tips For Handling Risk, The Truth Behind The Clean Beauty Industry, and More


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On today’s episode, I’m chatting with the founder of clean beauty brand, Tower 28, Amy Liu. Tower 28 is a non-toxic, non-irritating, vegan + cruelty free makeup and skincare brand built to be safe for sensitive skin. Amy has worked in the beauty industry for years, working under top beauty organizations such as L’Oreal, Kate Somerville, Smashbox - the list goes on! While working in the beauty industry, Amy noticed the limited selection of clean products made for sensitive skin like hers and decided that needed to change. From there, Amy decided to take the risk and start her own beauty brand. We go all into it in today’s episode, from how Amy landed her first internship, to working for the top beauty brands, to creating her own. We also spill the tea on the challenges of starting a business, how to handle risk, clean vs. natural beauty products, greenwashing in the beauty industry, and so much more.

To check out Today’s hot tip, SOS Daily Rescue Facial Spray, click HERE.

To learn more about Tower 28, click HERE.

To connect with Amy, click HERE. To connect with Siff, click HERE.

To learn more about Arrae, click HERE.

To learn more about Icing & Glitter, click HERE.

To get The Four Agreements by Don Miguel Ruiz, click HERE.

Head to and use code DREAMBIGGER at checkout to save 15% off your order.

Produced by Dear Media

160 episodes