Manage episode 330507808 series 3302718
By Ryan Berman. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Todd is the SVP, Digital Innovation & Fan Experience for the Seattle Kraken. A former hockey player turned entrepreneur, Todd is charged with redefining how Seattle fans experience the game in a city with deep hockey history, but one that hasn’t had an NHL team in almost one hundred years. On this episode, we discuss life just before the launching of the Kraken brand. We learn how it all started at a conversational breakfast where Todd joined two Leiweke brothers and famed movie maker Jerry Bruckheimer. If you want an inside look at the then best kept secret in hockey, how the Kraken earned it’s late-in-the-game “red eye” in their logo, or were just curious how they put in the work to craft the first net zero carbon-arena, then this is the episode for you.