Terry O'Reilly: Marketing to our Vices


Manage episode 284078641 series 2709115
By Angela Misri and The Walrus. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
It feels like branding and marketing goes in cycles of themes, from earnest to snarky to authentic to sarcastic. At the beginning of the pandemic it all felt very earnest: that banding together, we’re all one human race, let’s get through this together. But as often happens, the cycle … cycled, and we started to get the juicy sarcastic stuff again. A few years ago, Terry O’Reilly, gave his Walrus Talk about vice -- are we cycling back up to marketing vice again? Is that even possible in isolation? It was time for an update from the master of advertising himself.

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