Terry O'Reilly on how to market a book


Manage episode 319006958 series 2416011
By Nigel Beale. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Terry O'Reilly is a Canadian broadcast producer and personality best known for hosting the CBC radio/podcast programs O'Reilly on Advertising, The Age of Persuasion, and Under the Influence, which together have been downloaded more than 40 million times. His programs examine the cultural and sociological impact of advertising and marketing on modern life. His books include The Age of Persuasion, This I Know, and most recently, My Best Mistakes: Epic Fails and Silver Linings. We met via Zoom to talk about how to market a book, about knowing the reader, ideas and passions, getting to audiences, finding your readers, all-terrain advertising, social media, podcasts and platforms, communities and fans, authors' marketing activities, trivia and tidbits, free first chapters, reaching out to interviewers, discoverability, bookmarks, visiting bookstores and signing books, speeches, word-of-mouth, interacting on social media, relationships and tone, kindness, dust jacket ideas, book spines, design as narrative, elevator pitches and much more.

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