The Bacon Podcast with Brian Basilico | CURE Your Sales & Marketing with Ideas That Make It SIZZLE!
Episode 743 – Turbo-Charge Your Sales Engine in 2022 – The Search For The Easy Button
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By Brian Basilico: Author • Speaker • Online Strategist | BaconPodcast.com. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Over the last few years, we have all faced unprecedented challenges. We’ve all been rocked by things out of our control, like a once-in-a-lifetime pandemic, remote work, supply chain shortages, and more. Then, take into account that our customers probably faced those same issues as well, and we all had a recipe for disaster looking back at us. Some marketing and sales gurus were preying on fear by promoting that they had secret access to the EASY Button which will generate more sales. Companies were hoping that their bright shiny object would entrance leads to only pay attention to their business. Then, needy customers would beg, and pay anything for YOU to solve THEIR problems. Don’t you wish it was that simple? In this episode, I will debunk some myths, and hopefully, help you avoid what I call B.S.O.S. (Bright Shiny Object Syndrome.). What did the successful businesses do differently to prosper during those challenges? Want To See How To Market BETTER? - Click Here