Marketing Minute, A Handy EV Tax Credit Tool, Bed Bath and Beyond Goes Meme

The Automotive Troublemaker w/ Paul J Daly and Kyle Mountsier

Tuesday is upon us as we are in Phoenix to speak at a Marketing NCM 20 Group moderated by David Kain We talk about a new tool taking the mystery out of the new EV tax credits for used car buyers. We also talk about the meme-stock comeback of Bed Bath and Beyond, and of course…a little marketing talk is in order.

Re-watch the Year End Extravaganza here: https://www.asotu.com/yee

• Startup EV analytics company, Recurrent has created a free tool to help EV buyers determine whether or not their desired vehicle is eligible for for one of the new tax credits
  • Users punch in the vin to see if the car they are interested in will qualify for a credit
  • Liz Najman, policy research and communications manager at Recurrent said, “In about 30 seconds, a car shopper will have a good idea if a used EV is likely to receive a tax credit – no tax law background required.”
  • Recurrent estimates that around 23% of the 34,800 used EV listings would qualify
    
    
• Bed Bath and Beyond has a one day meme-stock rally traders exchanged $114 million worth of the Bed, Bath & Beyond's shares, just about matching the company's entire stock market value of $157 million, according to Refinitiv data.

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