Manage episode 337164558 series 2870218
After 45+ years in senior marketing and agency ownership roles, Jim Rowe wrote a 2-book series to address a major issue in business: Are you a manager, CEO, or corporate trainer dealing with poor thinking and communication/writing skills of recent grads?
It's not just you. It's called THE SKILLS GAP.
Critical thinking to solve problems and Communication, especially writing are the 2 most important skills managers look for in all hires. They are also 2 of the top skills of the most effective leaders. However, studies over the past 10 years show manager frustrations with recent grads' aptitude in 2 key areas – WRITING & CRITICAL THINKING skills.
Both are addressed in his books:
Book 1 – Business Writing & Communication
Book 2 – A-D-A-P-T-E-R, Method of Problem Solving and Business Communication
You can buy individual copies on Amazon or for bulk copies for either executives or students at https://www.jimrowemarketing.com/shop-1