Mark DiMassimo , DiGo on March Madness Advertising Strategies and Branding

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By Rick Limpert | Modern Life Network. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.
Rick is joined by Mark DiMassimo of DiGo this week. March 13th is the start of March Madness, and as many fans begin thinking about their brackets, companies should also begin thinking about their advertising strategies. How can companies use advertising during March Madness to ensure desired behavior changes are met among consumers? Mark DiMassimo, … Continue reading Mark DiMassimo , DiGo on March Madness Advertising Strategies and Branding

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