Stuck In A Niche Industry? Here’s Everything You Need To Know About Creating Demand Through Speaking With Susan Walsh


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By Elizabeth Bachman. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

If you’re selling something niche, how do you find customers? You need to stand out and really create a demand for it. Susan Walsh’s business is on data quality and most people don’t even know what that is. Susan is the founder of The Classification Guru and she is a specialist in spend data classification. Learn from the Mistress of Data herself on how she created demand through speaking. Elizabeth Bachman gets Susan on the show to share how she thrives in a niche industry. Find out if you're spending the right amount for something, no matter where you bought it. Discover the Coat system and how Susan uses that when it comes to data management. Learn all of that and more today!

159 episodes