Software at Scale 43 - Growth at Loom with Harshyt Goel


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By Utsav Shah. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Harshyt Goel is a founding engineer and engineering manager of Platform and Integrations at Loom, a video-messaging tool for workplaces. He’s also an angel investor, so if you’re looking for startup advice, investments, hiring advice, or a software engineering job, please reach out to him on Twitter.

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We discuss Loom’s story, from when it had six people and a completely different product, to the unicorn it is today. We focus on driving growth, complicated product launches, and successfully launching the Loom SDK.


[00:30] - How it all began

[03:00] - Who is a founding engineer? Coming from Facebook to a 5 person startup

[06:00] - Company inflection points.

[10:30] - Pricing & packaging iterations.

[14:30] - Running growth for a freemium product, and the evolution of growth efforts at Loom

[30:00] - Summing up the opportunities unlocked by a growth team

[33:00] - Sometimes, reducing user friction isn’t what you want.

[34:30] - The Loom SDK, from idea to launch.

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