Manage episode 221613630 series 1128976
Most types of marketing (such as all forms of advertising, event marketing, direct mail, video marketing, etc.) are things that businesses can choose not to participate in if they don't want to.
The topic of my episode today is a form of marketing that every business is already participating in whether they know it or not, and whether they like it or not--reputation marketing.
Listen to my interview with Brian Greenberg, author of the book The Salesman Who Doesn’t Sell, to learn all about this very important topic for local businesses.