Episode 229: Why You Need to Start Using Email Marketing Right Now


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By Kevin Jordan and Practical marketing tips delivered weekly. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

In a recent survey, only 26% of small businesses said they are investing in email marketing. That's a tragedy, because it is by far the most cost-effective marketing tactic available to those businesses. In today's episode, I make a compelling case as to why email marketing is an absolute must for every business, and address head-on the main reason small business owners give me when I ask them why they aren't using it.

184 episodes