Manage episode 207962735 series 1128976
As longtime listeners to this podcast know, the first step in the Duct Tape Marketing system is creating a marketing strategy for your business, and the first step in that process is identifying your ideal customer.
My guest for today's show, Jeffrey Shaw, is a former portrait photographer who has become a nationally acclaimed speaker and business coach. He has developed a 5-step process for helping business owners learn to speak the secret language of their ideal customers.
In my interview with Jeffrey, we go through that process in detail and give some examples of how it applies to local business owners.