Episode 220: Lifetime Value of a Customer


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By Kevin Jordan and Practical marketing tips delivered weekly. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

I recently discovered a startling fact. Many local small business owners, apparently, are not familiar with the term "lifetime value of a customer."

Lifetime value of a customer is a very important concept that is fundamental to making your business more profitable, and allowing you to select the marketing tactics that are most cost-effective for your business.

In today's episode, I explain what that term means, why it is important to you, and what you can do to increase it.

184 episodes