Episode 178 / Austin Roebuck / The Coca-Cola Company / Senior Manager, Global Customer & Commercial Communications

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By Tom Ollerton. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Austin Roebuck has always been a fan of Coca-Cola, from growing up with Coke memorabilia collected by his father to then falling in love with marketing and managing to combine these two passions in his current role.

He believes the future of marketing is inextricably linked with ESG - environment, societ and governance, and what brands do to become more sustainable. The question is how they capitalise on their efforts, in what ways they communicate them, and how they create a unique proposition based on storytelling and true brand ethos.

Listen to Austin talk about why ESG is his Shiny New Object and give us some top marketing tips in the latest podcast episode.

200 episodes