Manage episode 374395339 series 1244112
If the distraction of a good idea is a problem you need to solve, this will resonate with you. Answer a few questions…
Do your creative juices flow when you get a good idea? So much that if you talked about it at lunch or heard it on a podcast, you want to go right home and start figuring out how to implement it?
And possibly, abandon the other 18 lose ends, open loops, projects that need completing and course content that needs to be reviewed and redone?
Then it’s official, there’s a good chance you’re a serial entrepreneur. Even if this is your first business, or you are only thinking about being a health or fitness professional, this is so important. You also may collect certifications instead of getting one and realizing it’s the business of marketing and selling the service and skills you now have that is all you need.
Do you love new ideas? Love to create new programs and think about how to deliver them? Do you like to think about the title and the way you’ll create the sales page and how it will look? Do you love to play in Canva?
Are you constantly creating lists and documents and maybe also losing them? Knowing you had a great idea and wondering where you put it? Do you have tons of journals, notebooks, legal pads with notes and things you just have to remember?
Confessions, I had an estimated 200 yellow legal pads with notes and ideas and things that were so important that of course I’d come back to.. that I had to sort out before I moved in 2022. After a short time, I’d pull out another drawer of my full size filing cabinet and just start dumping. Twenty-five-year-old manuscripts for children’s books I’d submitted to publishers … notes from mastermind meetings that cost me over 20,000 annually that I felt I couldn’t part with… and potential titles for programs and new series and pitch decks for media… All gone in black garbage bags. I hadn’t looked at them … many of them in a decade, others, you know you get home and you finish that Pilates Reformer cert … and 15 years later still have your notes.. you’re never going back to them. But every one of them is a good idea … and the distraction of a good idea could kill the full day ahead of you that you have to get Sh#* done!
If you’re an entrepreneur, there’s a good chance you’re a creator. You’re potentially a “quickstart” too. Short attention span for the follow through but a passion for starting and creating.
And this is not bad. It’s great… to realize it and start using your talent to your advantage in a way that still creates boundaries so you can avoid the distraction of a good idea… another one.
- Dump them into a G-Drive
- Revisit them regularly but infrequently
- Never just kill them or let them die on a post a note or desktop note where you’ll never find them (that mental clutter will drive you nuts)
- Share them with your team members, if one keeps popping up… but do it also to inspire their ideas (many minds!)
- Pull out the ones that are worth discussing in a team meeting and decide what the rewards would be, what the cost would be and what the time investment would be
- Usually ideas are new products, new ways of promoting your business or being seen but a new book … or a podcast… or a new certification …. Usually mean a new long-term commitment to promoting, selling, in order to make it payoff so list all of those things too.
Answer These Three Questions to Evaluate a Good Idea: How much will it be worth to you? How much will it cost you if you don’t do it? How much time and expense will it take to make you money (what it’s worth to you)? The dates on all of these are so important. If for instance there is going to be 6 months and thousands of dollars in building it before it’s ever used and there’s no real monetary reason for doing it, you might quickly realize this is not the best idea after all.
Other Episodes You Might Like:
Boost Productivity and Creativity for Your Clients: https://www.fitnessmarketingmastery.com/boost-productivity-and-creativity/
5 Things: Do This Every Monday for Better WorkFlow: https://www.fitnessmarketingmastery.com/do-this-every-monday/
Health & Fitness Business Scorecard: https://www.fitnessmarketingmastery.com/scorecard
Marketing to Women Copywriting Course: https://www.fitnessmarketingmastery.com/copywriting-course