S2 E10: Data Driven Marketing with Leading Response

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By Karl Hoover. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

If you are a business owner relying on marketing to drive leads and revenue, using data as part of your marketing strategy is a must. Our guest on today’s show is the business development manager with Leading Response. Mike is helping financial experts plan and execute successful marketing strategies through empirical response data.

As a partner with FIG, Leading Response focuses both on digital and mail marketing, thinking outside the box to help advisors grow their lead generation. To them each business is a unique scenario with its own goals and values, their marketing material should reflect that. We’ll discuss data marketing, topics for seminars, direct mail, and more.

TIMESTAMPS:

1:30 – Favorite football team

2:11 – Leading Response

3:07 – Journey to Leading Response

4:46 – Why do they stand out?

5:50 – How they use data

10:19 – Marketing report

11:50 – Market saturation

14:54 – Pandemic changing direct mail

17:02 – Topics for dinner seminars

19:50 – Best practices for direct mail

24:10 – Topics to stay away from

26:40 – How to market events

28:58 – Leading Response partnership with FIG

30:14 – Removing your ego

ABOUT OUR GUEST: https://leadingresponse.com/

MORE INFORMATION:

https://advisordevelopmentshow.com/

33 episodes