Manage episode 319310839 series 2817726
If you are a business owner relying on marketing to drive leads and revenue, using data as part of your marketing strategy is a must. Our guest on today’s show is the business development manager with Leading Response. Mike is helping financial experts plan and execute successful marketing strategies through empirical response data.
As a partner with FIG, Leading Response focuses both on digital and mail marketing, thinking outside the box to help advisors grow their lead generation. To them each business is a unique scenario with its own goals and values, their marketing material should reflect that. We’ll discuss data marketing, topics for seminars, direct mail, and more.
1:30 – Favorite football team
2:11 – Leading Response
3:07 – Journey to Leading Response
4:46 – Why do they stand out?
5:50 – How they use data
10:19 – Marketing report
11:50 – Market saturation
14:54 – Pandemic changing direct mail
17:02 – Topics for dinner seminars
19:50 – Best practices for direct mail
24:10 – Topics to stay away from
26:40 – How to market events
28:58 – Leading Response partnership with FIG
30:14 – Removing your ego
ABOUT OUR GUEST: https://leadingresponse.com/