JP Sears: How to Build a Brand & Social Media Empire


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By Rob Moore. Discovered by Player FM and our community — copyright is owned by the publisher, not Player FM, and audio is streamed directly from their servers. Hit the Subscribe button to track updates in Player FM, or paste the feed URL into other podcast apps.

Lifecoach, internet sensation and hilariously funny comedian, JP Sears joins the show again today to talk about how the pandemic has impacted him and his comedic career. Together, they discuss the importance of using your brand for good, why multiple streams of income offer both security and opportunity and why the goodness of humanity is the strongest force of nature.


  • If your brand is not changing that means it is not growing. Use your brand as a force for good. As the world continues to change your brand may shift and evolve along with you. Taking risks is a huge step to growth, relatability and desirability for you and your brand.
  • Necessity is the mother of business. One of the blessings of covid is that it has brought people's attention to where it needed to be. The importance of having multiple streams of income has become more apparent.
  • Having multiple streams of income is security and opportunity. Know where your values are and where you should focus the large majority of your attention. You can then focus small amounts of time on other income-generating tasks that offer you security so that if something hits one of your income sources, you are still financially secure.
  • Self-responsibility and sovereignty have to be the backbone of anybody on social media. Don’t let social media be your backbone, or else you might break your back and you are not going to be as robust as you can.
  • Stay playful and childlike. As you get older, become more of a child than you already are. Let yourself be full, be goofy and worry even less about what people are thinking of you. The older we get, the more maturity we have to allow ourselves to be childlike.
  • When you look around at humanity, you will see so many brave people who are awake and who are brave enough to get their points of view from themselves. The goodness of humanity is the strongest force of nature. The force of good that naturally flows through people is flowing strong.


“I do comedy in the name of freedom.”

“One of the biggest mistakes I made for a long time was underestimating the legitimate business side that social media can offer you.”

“Freedom is important to me.”

“None of us can predict the future but what we do know is, if you are building a mansion in somebody else's backyard, you don’t own that equity.”

“We all need to do our best to contribute to positive change in the world.”



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Rob Moore is an author of 9 business books, 5 UK bestsellers, holds 3 world records for public speaking, entrepreneur, property investor, and property educator. Author of the global bestseller "Life Leverage" Host of UK's No.1 business podcast "The Disruptive Entrepreneur."

"If you don't risk anything, you risk everything."


Rob’s official website:




JP Sears is an American life coach and internet comedian. He is known for his satirical parodying of veganism, gluten-free ads, new age beliefs, social justice warriors and other "modern hippy" topics with his video series Ultra Spiritual. He is the author of the satirical book How to Be Ultra Spiritual: 12-1/2 Steps to Spiritual Superiority. He gave a talk on TEDx titled "Saying YES! to your Weirdness" that was uploaded to the channel TEDxTalks on 19 July 2017.

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